Playing as wannabe rockstar Chai, you're the victim of a weird corporate experiment that's left you able to sense the rhythm of the world to the beat of the game's soundtrack. Hi-Fi Rush's rhythm-based gameplay impacts every aspect of its world. Rebekah Valentine is a news reporter for IGN. You can read our full interview right here, and check out our interview with Xbox head Phil Spencer where we touched on Hi-Fi Rush as well as Xbox's 2023 lineup and more. We spoke to Johanas further about the team's work on Hi-Fi Rush, including how and why it was a departure from Tango's modus operandi as a horror studio. They're like, 'Did you see that game that they're making there?' There's this weird sort of viral positivity to this just playing this game, and Game Pass just felt like an excellent opportunity to let something.lose that skepticism immediately by just playing it and people just talking about it." "That's how it actually built up within Bethesda.Some people had played it and they spoke about it to their other. That's what we were kind of hoping for because internally, we knew it was something special. They can just play in and they can almost naturally talk about the game, talk to their friends, tell them how cool it is. "If you're going to ask someone to purchase something in a shadow drop, you probably get a lot of skepticism, but the fact that Game Pass exists allows people to basically almost, what you would say is a demo theoretically. Because Tango is known for horror, and Hi-Fi Rush is decidedly not that, they thought simply dropping it onto Game Pass without a long lead-up would help it gain popularity naturally through sudden word of mouth, just as it had within Bethesda during development. Speaking to IGN, director John Johanas said that the shadow drop decision came from the game's marketing team in part because of uncertainty about how a longer marketing cycle might play out.
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